Beverage Barrels are the easy and "cool" way to carry drinks. Wow your friends at your next outdoor get together. The Bev Barrel allows you to take up to seven of your favorite beverages safely, not like flimsy cardboard holders to whatever activity you are headed too. Great for when you need to keep your beverages cool but do not want to be hauling that cooler full of ice. With Bev barrel you can simply put a water bottle in the freezer, take it out, and stick it in the first holder of your Bev Barrel, and Viola, it will keep all your drinks cool for over an hour, even in hot weather. And Bev Barrel comes with its own removable drink holder built right in. Holds up to 7 drinks Keeps all drinks cool for over an hour All drinks roll up creating the barrel secured by Velcro You can peel the Velcro back to remove one beverage at a time Produces a tight grip on beverages keeping content safe and steady Can be used for BBQ's, parties, poolside, beach, boating, fishing, sports, picnics, etc.